New Zealand's Small Business Nation Report
A national report capturing insights from over 1,600 small businesses across New Zealand.
Role: Senior Designer
Scope: Data storytelling, editorial design, campaign assets
Scale: 1,600+ NZ businesses surveyed
Year: 2023
Problem
Complex data needed to be communicated in a way that was clear, engaging, and accessible - both as a report and as a broader marketing asset.
Approach
Structured the content to guide readers through key insights
Simplified complex data into clear visual formats
Designed for both readability and shareability across channels
Ensured alignment with Yellow’s brand and campaign goals
Solution
Designed a comprehensive report combining editorial layout, data visualisation, and brand storytelling
Created supporting assets for marketing and distribution
Impact
Increased engagement with the report across digital channels
Helped position Yellow as a trusted voice for small business insights
Extended the value of the report beyond a static document into a campaign asset
