Archie
Opportunity
Product walkthrough to communicate value quickly and clearly through a short-form video embedded on the homepage.
Role: Pre & Post Production Designer
Scope: Product storytelling, motion design, homepage video
Year: 2026
Approach
Focused on clarity first, simplifying the product story into key moments.
Conceptualised a visually engaging and on-brand look that would create a cohesive overall result.
Used motion to guide attention and reinforce key actions and features.
Solution
Designed a concise product walkthrough video embedded directly in the homepage hero.
Combined UI visuals, motion, and messaging into a single continuous narrative.
Used transitions and timing to balance information density with clarity.
Ensured the video supports - not overwhelms - the surrounding page content.
Impact
Helped communicate product value quickly to new users.
Improved the clarity of the homepage experience.
Supported user understanding without requiring additional explanation.