Yellow New Zealand - Brand Transformation
Evolving a legacy brand into a scalable digital-first system.
Role: Senior Designer
Scope: Brand, Campaign, Digital, Print
Year: 2022
Challenge
The existing brand lacked consistency and did not reflect the company’s shift toward digital services.
Approach
Defined core visual principles to support a modern, digital-first identity
Worked closely with stakeholders to balance brand heritage with future positioning
Ensured consistency across marketing, product, and internal communications
Solution
Developed a refreshed visual identity used across campaigns, web, and internal assets
Created scalable templates and guidelines to support ongoing marketing execution
Applied the system across digital campaigns, email, social, print, and presentations
Impact
Established a unified brand still in use today
Enabled faster rollout of campaigns across digital channels
Improved consistency across all customer-facing and internal communications
